Another Example of Operationalised Brands: Burn Your Rule Book and Unlock the Power of Principles

Originally published on ManageWithoutThem, 2017-09-15.

Another good example of operationalising your brand:

“Burn Your Rule Book and Unlock the Power of Principles”

One of the MWT core components: Operationalised Brands.

Of course, it’s critical that your organisation has a unique and differentiating brand / set of principles.